Waste sorting is crucial for recycling, yet doubts persist about its effectiveness. According to the campaign, 42% of French people believe sorting is of little use, a perception that has increased by 15 points in ten years. Furthermore, 58% of respondents would sort more if they were certain their packaging was actually recycled, a rise of 5 points.
To address these concerns, the 'Sort it out' campaign focuses on two main areas: explaining what happens after sorting and giving a voice to the professionals involved. A dedicated website, www.faitesletri.fr, offers immersive videos, testimonials, educational content, and resources for deeper understanding.
The campaign also utilizes television and the web with three spots featuring a plastic yogurt pot, an aluminum can, and a cardboard box, which can be found on Citeo's YouTube channel.
Beyond public awareness, the campaign highlights the need for greater visibility of sorting and recycling channels. Waste collection, sorting, and treatment professionals play a vital role daily, making sorting instructions and valorization goals a reality. For Trigone, better informing the public about waste management also means raising awareness of the agents' missions and the role of treatment facilities serving local territories.
