On the occasion of Octobre Rose, the Ligue contre le cancer reminds us that breast cancer is the most common cancer in women and stresses the essential role of screening and medical follow-up. The campaign focuses on simple, meaningful words, such as 'Have you thought about your screening?' or 'Take care of yourself, I love you.'
The town encourages citizens to think of their loved ones – mothers, sisters, friends, partners – and send them a message to remind them how precious their health is, thereby encouraging them to learn about screening procedures.
And you, to whom will you send a sweet message today?
The Mairie de Vic-en-Bigorre is relaying this awareness initiative and encourages the public to share these meaningful messages.
